An American PR firm thought it would be a fun promotional stunt to invite bloggers to a dinner they thought was being cooked from scratch and instead serve them their clients frozen packaged food (pictured above).
They assumed the bloggers would not know the difference and therefore go away and blog positively about their clients product. Wrong! Instead, the client (ConAgra Foods) and the PR company (Ketchum) have been forced to apologise. Massive #PRfail. Read the full story over at Gawker.
I would be so angry if this happened to me. What about you?