Food bloggers tricked into eating packaged food3

Posted on September 8, 2011 by ChristieWeb Favs

An American PR firm thought it would be a fun promotional stunt to invite bloggers to a dinner they thought was being cooked from scratch and instead serve them their clients frozen packaged food (pictured above).

They assumed the bloggers would not know the difference and therefore go away and blog positively about their clients product. Wrong! Instead, the client (ConAgra Foods) and the PR company (Ketchum)  have been forced to apologise. Massive #PRfail. Read the full story over at Gawker.

I would be so angry if this happened to me. What about you?

Christie x


  • Reminds me of those Pizza Hut ads. I don’t know how they thought they would get away with it.

  • I read about this yesterday. LOL! Seriously, did they think that it would all be “ok” in the end and everyone would applaud?

  • I would not be amused, but I would also hope I could tell the diifference without being told :)

Design + Copy © Fig & Cherry 2011